Operations that involve reuse of products or materials are called reverse logistics. Reverse logistics involves the entire process of returning goods from the end-consumer to the manufacturer or supplier. This process helps us reduce costs, increase customer satisfaction, and increase supply chain efficiency. It also minimizes waste and optimizes inventory levels. It is a crucial part of our business as we aim to become more sustainable and reduce our environmental impact.
In the consumer electronics fulfilment cycle, reverse logistics has long been overlooked. Unlike forward logistics, reverse logistics is concerned with the flow of product after it has reached the customer.