Purchasing guidelines

Our global purchasing team is constantly looking for the best suppliers for a long-term and successful cooperation.
The continuous improvement of our products is directly related to the satisfaction of our customers. Our suppliers make a significant contribution to guaranteeing high product quality and thus ensuring our quality standards.
At the same time, we come together with our suppliers, who are certainly opposed to growing global competition. If you enjoy working on the development of new, innovative ideas, always act cost-consciously and place high demands on quality, you will receive the best prerequisites for a customer-supplier relationship based on partnership.

Quality
Karl Kruse has made a commitment to quality, the environment and health and safety by developing processes and implementing & maintaining registered management systems to ISO 9001:2008
Quality is the fundamental ingredient to our success as an organization and an inherent part of our culture and philosophy.
We are continually working to optimize our internal processes and our logistics routines.

Supplier development
We need capable and innovative suppliers for goods and services, with whom we cooperate in an open-minded and fair manner on a long-term basis. We respect our suppliers as independent contractors, and we actively promote supplier development.

Environmental awareness
We take our responsibility to the environment seriously and take this into account when selecting materials, packaging, disposal and logistics.

Fairness and transparency
We make our purchasing decisions solely on the basis of objective and plausible criteria. When it comes to selecting suppliers, assessing supplier performance ans implementing goal,we reach internal agreements and proceed on the basis of standardized criteria and procedures.

As a matter of principle, we refrain from accepting any kind of benefit; this is prerequisite to granting all parties involved the independence needed to reach this goal.

Customer satisfaction
Karl Kruse’s purchasing objectives are based on the needs and satisfaction of our customers. That’s why we expect our suppliers to offer precisely what we offer our customers: competence, quality, reliability and flexibility. We can develop the ideal customer solution together in this manner.

Globalisation
The international focus of our product solutions and the integration of powerful suppliers worldwide, we realize the crucial product benefits for our customers.

Supplier Relationship
Karl Kruse’s success is based on long-term, cooperative and trusting relationships. Therefore, we expect our suppliers to be prioritized, high performance, open communication and innovation in the joint development process.

Constant improvement
We are constantly improving the structures and operations in the entire purchasing process. Sophisticated SCM strategies and best-practice solutions are the basis of our work.

Purchasing Conditions

With our “International Purchasing Conditions “(IPC) we inform new
suppliers of Karl Kruse GmbH & CO KG on the legal framework, before we start our cooperation. All our orders and others contracts are always based on our IPC.

THE “International Purchasing Conditions “can be found : Kruse IPC International

Suppliers

International Purchasing Conditions

With our “International Purchasing Conditions “(IPC) we inform new
suppliers of Karl Kruse GmbH & CO KG on the legal framework, before we start our cooperation. All our orders and others contracts are always based on our IPC.

THE “International Purchasing Conditions “can be found : Kruse_Terms of purchase.pdf

Our Team

Our team is our proud. Each of the team members is dedicated to delivering the best results to the clients. Meet some of our expert who will work on your case:

Alexander Kruse
Alexander Kruse
Quality Control and Finance Director
Aleksandra Bilic
Aleksandra Bilic
Order Processing & Sales
Anna Mercati
Anna Mercati
Order Processing & Sales
Klaus P. Kruse
Klaus P. Kruse
Managing Director & Purchase/Sales Director
Michele Radici
Michele Radici
Sales Director Italy
Vincent Rabotin
Vincent Rabotin
Country Manager (France, Benelux, Spain, Morocco, Tunisia)
Srini Rao
Srini Rao
Country Manager ( India + APAC)

Quality

Karl Kruse is committed to 100% customer satisfaction by maintaining optimal quality processes and procedures based on our ISO 9001-2015 standards.

Keeping up to date with the latest technologies, certifications and standards, we are dedicated to the continual evaluation and improvement of our quality management system

Quality is the fundamental ingredient to our success as an organization and an inherent part of our culture and philosophy.

Karl Kruse provides a three-stage verification and quality progress for all components.

Stage 1: Visual Inspection

Components are inspected and verified for:

  • Barcode verifications
  • Date codes
  • Lot codes
  • Manufacturer part number MFG
  • Packaging Physical conditions ispections
  • Quantity ROHS & MSL
Stage 2: Detailed Inspection

Acetone testing for evidence of remarking/resurfacing

  • Counterfeit inspections
  • Digital photo documentation
  • Dimensional inspections of components
  • Electrical testing to verify out of circuit values on capacitors
  • High power microscopy is utilized to verify original markings and to examine for evidence of non-conformances
  • Top ink mark permanency testing
  • Verification of first stage inspection
Stage 3: Additional Quality Testing

Karl Kruse has partnered with leading test facilities in Asia, Europe and USA that certified for AS9100 /AS9120/ISO 9001:2015, Mil STD-833 standards.

Karl Kruse utilizes the test facilities to qualify non-distribution parts from the open market. Third party testing eliminates internal “sales pressure” and ensures unbiased testing results.

We provide higher level testing of components including:

  • CSAM
  • Decapsulation
  • EDX/EDS
  • Electrical Testing
  • Solder testing
  • Xray
  • XRF

Furthermore, across the corporation we have oriented our structures towards flat hierarchies, clear responsibilities and faster decision-making.

Tüv Certificate

Enhanced Protection against Counterfeit and Fake Products!

The Professional Association of Component Distribution (FBDi) now offers its members the ‘Authorized Source’ seal of approval.

Customers can rest assured that association members who have been awarded the seal of approval only place goods on the market from authorized and reliable sources, i.e. from manufacturers and their contracted distributors. The prerequisite for gaining the seal of approval is FBDi membership and status as a franchised distributor of the product manufacturer.
The FBDi ‘Authorized Source’ seal of approval ensures that the relevant association member only supplies original goods to the market from a licensed manufacturer or goods purchased from a franchised distributor of the respective manufacturer. In the event of goods having to be purchased from other sources, the association member assures that the respective source is reliable, the origin of the goods has been verified and the customer has been informed accordingly.
The aim of the seal of approval is to enhance protection against counterfeit and fake products an to reduce the number of potential claims and complaints in advance.

“Our ‘Authorized Source’ seal of approval gives a clear statement of vision and values, driven by increased trust and security – as a distinction for our members. Our members are therefore required to adhere to the strict quality criteria defined by the association,”says Wolfram Ziehfuss, Managing Director of FBDi e.V.

Philosophy

We work for a clear goal: trust and success

Based on our core competence in the area of electronic components, we offer our customers a globally unique product and solutions portfolio of board level electronic components and services.

Karl Kruse is a responsible family-owned business promoting sustainability and consciousness of our traditions.Your goals determine our daily work. Therefore a business transaction is only successful for us if it unites the expectations and wishes of all those involved, since only then do our services provide added value for your company.

We always think one step ahead for you. Even though the tasks in the electronic business are becoming more and more complex we find individual solutions for your tasks. We recognize opportunities early despite continuously changing market conditions, and help you to gain access to these at a profit. We also never lose sight of the risks for you. Together with you we develop the right strategy. Mutual trust here forms the basis of our joint success.

Memberships

Well connected and committed to innovation.
The professional exchange with customers, manufacturers and research institutions is very important for us. Therefore, we are engaged in numerous associations, organizations and initiatives:

Karl Kruse is member of the following associations, organizations and initiatives:
ASSODEL Italy (Electronics Distributors Association)
FBDI (Fachverband Bauelemente Distribution e.V.)
COG (Component Obsolescence Group) Deutschland e.V.

Management

Karl Kruse – a family-owned business

Our corporate management stands for the traditional values of a family-owned business – as well as for innovative strength of a market leader.Since its foundation in 1951, Karl Kruse has been family-owned and the management of the company is secured by the second family generation.

 

Klaus Kruse represents Kruse Electronic Components.The Managing Partner and CEO is responsible for the areas Marketing, Sales & Purchasing.

Alexander Kruse is CFO and authorized officer in charge of all administrative areas, Quality managment.Karl Kruse is a worldwide leading franchised distributor (ISO: 9001-2015 certified).

History

Well known worldwide

In 1951 Karl Kruse founded in Düsseldorf the present day Karl Kruse GmbH & Co KG at a time when electronic components were still in their infancy. Karl Kruse is a family owned company.

Now being led by the second generation, the brothers Klaus and Alexander Kruse, Karl Kruse is known to its customers as a competent and dependable partner. About 2,500 companies appreciate our type of collaboration, and more than a few have underscored this through decades of customer loyalty.

We are proud and happy to have actively contributed to the shaping of this market with almost six decades of know-how in this particular area. Our innovative ideas and consistent customer orientation have made us the first supplier for contract manufacturers (CEMs), original equipment manufacturers (OEMs) and engineering offices. We operate on the basis of both contracted and independent distribution.

Global Presence

Continuous growth, well known worldwide

In 1951, Karl Kruse was founded in Düsseldorf . Today, customers around the globe rely on our solutions.Those who are familiar with the market know very well that, today, boundaries only exist on maps and that there are a vast number of suppliers. So why try and look for the proverbial needle in a haystack? When you are looking for a certain component rely on our worldwide operating service and our efficient databases. And in the rare event that we do not have your particular part in our extensive stores, then our specialists will quickly find it for you at a very acceptable price – and this anywhere in the world as we maintain close contacts with business partners worldwide in over 50 countries.

In Duesseldorf is our headquarters and our main facility. There are additional offices in Berlin, France, India, Italy, Americas and a shipping hub in Hong Kong.